KM Malta Airlines (KM) selects East2’s eUno Platform to deliver their next-generation KM Rewards program

East2’s eUno ecosystem is the single biggest change in the global rewards landscape in decades. A complete re-imagining of Rewards programs. eUno turns existing rewards programs on their head by focussing on the individual.

KM Malta Airlines’ KM Rewards is the first program to launch in the eUno ecosystem – a world first for Malta.

This partnership provides a unique opportunity for KM Malta Airlines to engage with both the Maltese community (whether travelling or not), and people travelling to Malta for business or leisure.

KM Rewards is not only great for its members, it will also provide significant benefits to the Maltese business community in new and innovative ways.

In addition to focussing on the individual, another large differentiator of the eUno ecosystem is Inclusivity for businesses regardless of size. Small to medium enterprises (SME’s) including independent restaurant and hotel chains, are typically excluded from the benefits of rewards programs. Not any longer.

By removing barriers to entry such as having no entry or subscription fees and eliminating cash flow problems by providing real time payment to businesses for rewards transactions, eUno enables participation by almost any SME, levelling the playing field for local businesses.

Roy Kinnear, CCO of KM Malta Airlines comments that; “East2’s consumer-centric eUno ecosystem allows our travellers and the Maltese community to easily earn and spend SkyBux (our reward coin) on KM Malta Airlines flights, ancillaries and coming soon, through discretionary spend, such as when dining out, local transportation, retail shopping or island experiences.

Being proudly Maltese, KM Malta Airlines wants as many local Maltese businesses to benefit from KM Rewards as possible, creating or expanding their own rewards capabilities to drive increased traffic and conversions, and establishing a whole new profit stream. All of which will really benefit local businesses.

We are very proud that KM Malta Airlines is the first airline in the world to offer this innovative capability to our local business community.”

Mick Sharry, CEO of East2 commented; “We are delighted to have a progressive airline like KM Malta Airlines lead the way in adopting our eUno global ecosystem for their rewards program. They are passionate about the local community and supporting Maltese businesses and their commitment to creating an innovative Maltese Islands digital marketplace demonstrates that. We know this will place KM Malta Airlines at the forefront of both customer innovation and local business community engagement providing a powerful competitive advantage.

 We are proud to launch the first phase of the KM Rewards and the upgraded offering will become available to travellers, business owners and the local community soon. Benefits will progressively grow throughout 2024 and beyond.”

The KM Rewards App is now available for download on App Store and Google Play.

About East2

East2 was founded with the vision of creating a new re-imagined consumer centric rewards model for businesses to deliver to the rapidly changing consumers behaviour and expectations, that are seeking flexibility aligned with their individual lifestyles and values. East2’s eUno Platform is a customer centric white-label digital ecosystem that reimagines consumer loyalty to maintain relevance and foster deeper consumer engagement.

About KM Malta Airlines

KM Malta Airlines is the national airline of the Maltese Islands, operating a modern fleet of aircraft to various destinations in Europe and beyond. The KM Malta Airlines Summer 2024 schedule will operate from 31st March 2024 through until 26th October 2024, with the airline serving 17 airports across 15 key European cities, namely, Amsterdam, Berlin, Brussels, Catania, Dusseldorf, London Gatwick, London Heathrow, Lyon, Madrid, Milan, Munich, Paris Charles de Gaulle, Paris Orly, Prague, Rome, Vienna and Zurich.

For more information please contact:

East2 Technology:   [email protected]

KM Malta Airlines:   [email protected]

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