E3 brings all stakeholders - primary vendor, ancillary partners, other suppliers and consumers - together under one platform to create a dynamic and responsive marketplace that can respond to customer needs in real time, providing opportunities for commerce to thrive.

Multiple consumer touch points, combined with large volumes of real-time data, can provide granular insights that lead to greater sophistication around targeting and delivering consumers content that is relevant, in the right place at the right time.

The accumulation of data over time regarding an individual’s preferences and behaviour, as well as their contextual environment, is a game-changer when combined to curate the customer experience to be unique and deliver value.

Rewards act as a currency and tangible benefit to acknowledge contributions to the community and drive behavioural outcomes in the form of discretionary spend. A by-product of this is greater engagement, loyalty and customer retention.